DWP SIGNS 10 YEAR PACT WITH LOUISVILLE VIA INSIDER LOUISVILLE

City officials, including the mayor, met with the producers of Bourbon & Beyond and Louder Than Life and members of the Louisville Convention & Visitors Bureau this morning to announce a 10-year lease agreement for the festival company to continue to lease Champions Park.

Danny Hayes, CEO of Danny Wimmer Presents, led the news conference on Friday, held, appropriately enough, at the Evan Williams Bourbon Experience‘s speakeasy room. City officials, media and those in the bourbon industry filled the basement bar.

“When we first came to Louisville, it was not to do a festival and definitely not to announce a 10-year plan and an investment of $200 million,” began Hayes. “I think there’s a saying here that says ‘Anything is possible’; I’d like to change it to ‘Be careful what happens when you come to Louisville.’

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