DWP RANKED IN TOP 30 FESTIVAL PROMOTERS OF 2016
The best metric for determining an artist’s true popularity is their ability to sell tickets for a live performance.
There was a time when radio airplay and recorded music sales were the best measure of who is hot, but today’s world of fragmented music consumption also includes on-demand audio or video streams, commercials, video games, and fashion shows.
Artists’ ability to pay their mortgages now relies predominately on touring revenues generated from ticket and merchandise sales. While recorded music revenues have been in steady decline, live music dollars continue to grow despite sharp increases in ticket prices.
The Top 100 Tours of North America grossed a record $3.34 billion which was up 7% over last year’s $3.12 billion. The top 100 acts sold a record 43.63 million tickets. That is over 1.5 million more tickets or 4% higher than the previous year.