10 Year Pact For Champions Park with City of Louisville
Festival producer Danny Wimmer Presents, Louisville / Jefferson County Metro Government, Louisville Convention & Visitors Bureau, and Louisville Water Company have announced the signing of a 10-year lease for Champions Park, building on the 4-year success of Louder Than Life and the 2017 debut of Bourbon & Beyond.
The lease provides for the continued production of Louder Than Life and Bourbon & Beyond, as well as a future country music festival now in development. As part of the transaction,
Danny Wimmer Presents (DWP) is contributing $500,000 towards improvements at Champions Park. Based on the feedback received at the community meetings held prior to the conclusion of the lease negotiation.
Danny Wimmer Presents estimates that over the next 10 years it will invest in excess of $180 million in the production and execution of the three festivals. Prior to the execution of this agreement, Louisville Metro Government conducted an economic and fiscal impact study that shows that DWP’s festivals have over $63 million in estimated economic impact to Louisville annually. Over a 10-year period, the combined estimated economic impact to Louisville is over $1 billion.