DANNY WIMMER PRESENTS RELEASES LOUDER THAN LIFE 2015 ECONOMIC IMPACT STUDY
In advance of this weekend’s third annual LOUDER THAN LIFE—held October 1 & 2 at Champions Park in Louisville—festival producer Danny Wimmer Presents, in cooperation with the Greater Louisville Convention & Visitors Bureau, has released its LOUDER THAN LIFE 2015 economic impact study. Conducted by Destination Analysts, Inc. and commissioned by the Greater Louisville Convention & Visitors Bureau, the study estimates that the 2015 edition of the festival generated nearly $13 million in economic impact for the Louisville area.
LOUDER THAN LIFE’s total estimated economic impact was $12.8 million. Highlights of the report include that the festival generated nearly 30,000 local hotel nights, resulting in local hotel revenues of $3.35 million and $538,000 in hotel taxes. The festival generated over $1.1 million in total taxes from hotels, sales and gas. According to DWP’s CEO Danny Hayes, “We generate significant hotel revenue because we market LOUDER THAN LIFE as a ‘destination festival’ and spend the bulk of our marketing dollars outside of Kentucky. Our attendance demographics reflect the success of this approach.” The 2015 festival had roughly 32,000 unique attendees (50,000 total attendance over two days). Of these, 2/3 resided outside the greater Louisville area, and 43% lived outside the state of Kentucky.